5 Reasons I Moved My Mailing List to Substack

Although I’ve been on Substack for a while now, it’s only recently that I’ve begun to use it myself, to share my own stories, and to intertwine it with my small business. After much thought, and ‘toing and froing’, it just felt that it was the right decision for me and my small business. 

In the past I’ve used Mailchimp, and most recently I’ve been using Flodesk. Although both of these are great platforms to use for a mailing list, there were lots of different factors to consider too, cost being the main one. After exploring Substack, and getting to know the platform better, I began to feel more drawn to using it, especially as I discovered that a lot of other writers, content creators and small business owners had made the switch too, and were using Substack as their main mailing list, not just as a standalone publication, but one that also links to their business.

If you caught my previous blog post, you may have noticed that I have just relaunched Clementine Rose. In this process I decided to also rebrand and relaunch my monthly newsletter, hence the move over to Substack. What was Little Notes of Light, is now my Journal of Soulful Reflections. It’s still in its early days, but I’m having so much fun creating content for it, and also providing even more content. I feel that Substack has given me the freedom to get more creative and create content that I’m really passionate about.

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In my Journal of Soulful Reflections, you can expect to uncover more personal entries, infused with inspiration and encouragement, inspired by the beauty of the natural world, and the ebb and flow of the changing seasons. I invite you to come alongside me in my monthly journal entries, where we can collectively take a few moments to pause, reflect, and unwind.

Therefore, I thought I’d share 5 reasons why I’ve moved my mailing list over to Substack. Perhaps this is something that you’ve been pondering too, or maybe you’re interested in learning more about Substack. I’m honestly so pleased that I made the switch, and I’ve already begun to see my mailing list grow further since moving it over and creating content there.

5 Reasons I moved my mailing list to Substack

Not only are you able to create, share and send out posts, but also join an ever-increasing online community. Substack gives you your own profile, and it’s very easy to find and connect with other writers and content creators. 

Substack has a feature called ‘notes’, where you can write short-form posts (kind of like microblogging). I love this feature as it adds that extra element where you can connect with others more personally. You can ‘restack’ posts (essentially like re-tweeting), alongside promoting a recent post, or sharing a quote from a post that you love. You also have the option to tag a writer, and reply to other people’s ‘notes’ too. 

Not only does Substack offer the freedom to create text-based posts, but it also provides an incredible opportunity to share visual elements such as photos, graphics and videos. You can also share podcasts. I find that with Substack, you have a lot more freedom to create more unique, personalised posts or newsletters. It’s user-friendly, and I feel so much more comfortable writing on Substack. 

As much as I loved the other mailing list platforms, it just wasn’t great financially. I loved using Flodesk, but I found that for what I wanted to use it for, it was becoming far too expensive. I feel that with Substack being free to use, it makes it a lot more accessible for people, along with providing a mailing list platform that anybody can use without having to worry about the costs. 

5 Reasons I moved my mailing list to Substack

Although Substack is primarily an email newsletter platform, I’m seeing more and more people use it just as they would a blog. You have the option to add a domain name to your Substack publication, and although your posts go directly to your subscribers inboxes, your posts and newsletters are available to view on your Substack page for anyone to view. I think this is lovely because I feel that it helps people to discover lots more email subscriptions that they wouldn’t have necessarily found before. I think it’s great that people can view your posts without having to subscribe, but then if it’s something they feel they want to subscribe to because they love it, they can.

If you’ve been on Substack yourself, you may already know that some publications have a paid subscription option. Authors are able to set posts so that they are available for paid subscribers only, as a way to support their business further. I think this is a really good feature, as it provides an extra income if that is something that you want to do. It’s definitely something I would consider doing in the future. 

Substack provides an amazing opportunity for your digital marketing. It offers more organic traffic, and also means that you don’t have to solely rely on social media and your website. You also utilise SEO within your post and publication.  As a small business owner, I feel that having a mailing list on Substack provides a tremendous boost in potential new traffic that I wouldn’t have had on any other mailing list platform. 

I’d love know if you’re on Substack? If so, please feel free to leave your links in the comment section below. If not, I’d also love to know if this is something you have thought about doing, or if it’s something you would consider?


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